Introducing an ethical fishmonger – the Sole of Discretion
The Sole of Discretion will create a new supply chain which fairly rewards responsible fishers. Consumers will get fresh, high quality fish despatched or frozen within hours of a catch being landed. Sole of Discretion will put provenance, quality and fairness at the heart of its business model.
Yes, this is a crowdfunding project, but if you care about food and have a conscience it is one you must seriously consider!