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Early last year the Food Safety Authority of Ireland (FSAI) embarked on a consultation with a view to producing guidance that would help protect the integrity of certain marketing terms used in relation to food – notably ‘artisan’, ‘farmhouse’, ‘traditional’ and ‘natural’.
Attempts to define in any legal sense the meaning of words can be fraught with difficulty, but given there is so much evidence of the abuse of words like ‘artisan’ may be it’s worth a try.